“Since we’ve embraced the social networks and revamped our website, we’ve seen a substantial increase in new patient exams (30%) and starts (20%).”
– Dr. Herbert Hughes


  • 529 New Patient calls from his online presence, tracked by Sesame First Call™
  • 719 unique visitors to his practice website in February 2011 alone
  • 649 ‘Likes’ on Dr. Hughes’ Facebook page that matches the look and feel of his practice website


  • Dr. Hughes needed an effective vehicle through which to communicate his practice’s unique personality and brand.
  • Standing out in a highly competitive market.
  • Wanted to be a front runner in connecting with patients in today’s online world.
  • Accurately tracking the performance of online marketing initiatives.


Be the first in his family’s line of dentists to use a revolutionary way of connecting with prospective patients and take the practice to the next level by being online 24-7.

Strategic Solution

Dr. Hughes came to Sesame for a Top Patient Appeal Rated™ website that could effectively drive new patient acquisition for his practice, while maintaining his unique brand that revolves around the use of fun magic tricks to make his patients feel at ease.

As someone who strives to really connect with each and every patient, he expanded his strategy to include complete social media management (Search 2.0) with practice branded Facebook and YouTube pages.

“I have been very pleased with the service and the results that Sesame has provided our orthodontic practice. The Sesame team is extremely knowledgeable. They have been very supportive and helped take our marketing and communications to a new level.” -Dr. Hughes

Practice Details

Orthodontist offering Invisalign and braces for kids, teens and adults
Voted 2011 Top Orthodontist by Washingtonian magazine and Northern Virginia Magazine
3rd generation in his family to practice dentistry
Located in a highly populated, affluent region

- Alexandria, VA