“Every day, people call us and say, ‘I saw your website…I’d like to schedule an appointment.’ The response has been fantastic. Thanks, Sesame!”
– Dr. Andreas Azarko


  • 2,560 self-identified new patient calls from Sesame solutions
  • 173 new patient calls from organic search traffic in May 2013 alone
  • Cohesive online presence that has generated a steady flow of new patients


  • Previous website did not include design elements that appealed to potential patients
  • Generating a steady and measurable amount of new patient calls each month
  • Overall web presence did not accurately portray the positive in-office experience and range of services
  • Practice had no easy mechanism for capitalizing on happy patients for referral opportunities

Strategic Solution

  • Sesame worked with Azarko Dental Group to build a comprehensive online strategy focused specifically on patient acquisition
  • A Sesame Patient Appeal Rated™ website was developed and launched
  • The new Sesame SEO service, with a dedicated local search expert, was implemented to ensure optimal local exposure
  • Sesame Social was launched to elevate exposure across social mediums including Facebook,Twitter, and a practice blog

Practice Profile

Dr. Azarko holds a doctorate of Dental Surgery from the University of Alberta.
He is also a part-time Clinical Instructor in the Faculty of Medicine & Dentistry and has devoted countless hours to continuing education.

Edmonton, AB