With 86% of all American adults using the Internet, there is no doubt that prospective patients are online, and that they are searching for dental care providers. The best way to market your practice online is rapidly evolving as internet technologies change and the behavior of your prospective patients change with it. Their behavior online, where they go to search, the device they are accessing the Internet from, and how they prefer to communicate are all aspects that will affect whether or not your practice is an option for them. Here are six reasons why prospective patients searching online aren’t choosing your practice.

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