Over the past decades dentists have embraced the digital age of practice branding and marketing. A cornerstone of any online presence is an optimal practice website. A national research study of 589 dental professionals, sponsored by Sesame Communications, confirmed this, documenting that 78% of dentists have a practice website. While the early generations of websites were composed of a few advertorial content pages, today’s effective websites need to be designed to anchor a comprehensive two-way communication channel with the existing and prospective patient population.

In order to ensure your website drives the right patient engagement and practice growth follow these 5 keys…

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