Sesame Communications Helps the AAO Expand the Brand, “My Life. My Smile” by Providing Members with AAO Brand Online Content

AAO Members Can Now Leverage the Power of a Premium Sesame Designed Website and Compelling AAO Web Pages and Video to Educate Prospective Patients and Drive More Case Starts

SEATTLE, WA — April 25, 2014 — Sesame Communications, the leading provider of cloud-based solutions to help orthodontists accelerate new patient acquisition and build patient loyalty, today announced it has collaborated with the AAO to be the first provider of “My Life. My Smile.” online content to promote distinct and valuable services provided by orthodontists to consumers. This powerful new package is reserved exclusively for AAO members with a Premium Sesame Designed Website and will be featured at Sesame booth #1937 at the AAO 2014 Annual Session which begins April 25, 2014 in New Orleans, Louisiana.

“The ‘My Life. My Smile.’ campaign was created to educate patients on the reasons orthodontists are uniquely qualified specialists certified to diagnose, prevent and treat dental and facial irregularities to correctly align teeth and jaws” said Dr. Hugh Phillis, Trustee for the AAO. “Given their ongoing commitment and proven track record in helping orthodontists successfully market their practices online, Sesame Communications was the ideal partner to expand distribution and help AAO members use this information to drive more case starts.”

“We are honored that the AAO recognized Sesame as a partner in helping its members promote the value of using certified orthodontists for specialized care,” said Diana P. Friedman, President and CEO of Sesame Communications. “The outstanding web content and video from the AAO creates a powerful online medium for orthodontists to demonstrate their unique value and motivate prospective patients to choose their practice.”

As part of this relationship Sesame is also supporting the AAO Donated Orthodontic Services Program at this year’s AAO Annual Meeting. AAO members that donate services or contribute can take advantage of some exclusive AAO Only specials. Visit Sesame Communications in booth #1937 at the AAO 2014 Annual Meeting to find out more.

About Sesame Communications
Sesame Communications helps orthodontic practices harness the power of the Internet to accelerate new patient acquisition and transform the patient experience. The company supports thousands of practices in their efforts to grow and increase profitability in the digital age. The Sesame 24-7 platform provides an end-to-end, HIPAA-compliant system tailored to the unique and specific needs of dentistry. An Inc. 500|5000 and Deloitte Technology Fast 500™ company, Sesame is recognized as one of the fastest growing technology companies in the United States. For more information about Sesame, visit http://www.sesamecommunications.com.

Media Contact:
Chris Bethell
Sesame Communications
Vice President of Marketing