Seattle, Washington–September 7, 2010–Sesame Communications announced today the launch of the first national Speakers Bureau exclusively dedicated to educating practices on how to thrive in the digital age of dentistry characterized by patients online 24-7. Establishing itself as a leading researcher of online behavior and preferences, with over 18,000 patient surveys received each month, the bureau leverages both primary research findings as well as speaker experience in working with thousands of practices. The bureau features both Sesame and associated nationally recognized speakers.
In today’s online world, traditional ways of marketing to and communicating with patients are increasingly less effective. The Speakers Bureau features authoritative, knowledgeable data-driven speakers in multiple areas of expertise related to building an effective online practice strategy. The Speakers Bureau presentations transform complicated online technology concepts into practical how-to action steps in areas including websites, patient portals, search engine optimization, online marketing, digital reminders, and online collaborations.
An effective online presence drives new patient acquisition, improves administrative efficiencies, enhances financial performance, and streamlines marketing initiatives. “Sesame continues to execute market research studies to better understand patient behaviors and preferences in a 24-7 online world. The launch of the Speakers Bureau signifies the strengthening of our commitment to continue serving as a leading resource of information to dental professionals and the industry,” stated Diana P. Friedman, CEO of Sesame.
The Speakers Bureau is managed by Malora Forrey, Events Manager at Sesame. Educational event organizers are invited to visit www.sesamespeakers.com to review speaker and lecture information or to schedule a speaker at their next event.