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Send an Email Newsletter

A Better Newsletter

With Sesame, patients receive a quarterly email newsletter with fun news and information reminding them of all the reasons they made a great choice in you. You've told us that your newsletter should be quick, easy, effective — and, in short, the most amazing thing ever sent over email. You've told us, "Just do it for me." That's why your Sesame:

• Writes articles for you
• Gives you the artwork and photos
• Prepares the mailing list

All you do is review and send. (Of course, you can be as involved as you want — with Sesame, it's all up to you.)

But seriously, do I really need an email newsletter?
Good question. Your newsletter needs to have a life beyond your patient's email inbox. You need:

1. existing patients to love you
2. new patients to call you, and
3. your community to view you as an expert.

Sesame Member Dr. John MacDonald's summer newsletter invited patients to click and "send your friends an ice cream bar. Tell them we're cool and have them drop by to pick up a cool treat from our ice cream freezer — and come by to grab one yourself! " In one click, Dr. MacDonald rewarded patients and brought new patients into his office. Plus, his newsletter also went to his referrings, who are now green with envy over his marketing savvy.

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