Rachel Mele combines her zeal for technology with a commitment to helping every practice be successful with online solutions. With a proven track record in bringing practices into the digital age, her high-energy, data-rich presentations make the complexities of dentistry in the digital age easier to understand. Rachel started her professional career in the role of practice management consultant to orthodontic practices across the United States, Australia, and New Zealand. Rachel has now transitioned to a technology coach and has been an important part of Sesame’s success since 2005.
“Rachel is extremely knowledgeable, presenting with enthusiasm and humor. She keeps our sales team and doctors up-to-date on the latest in Search Engine Optimization and Internet marketing.”
–Dan Ellis, VP North American Sales Align Technology
Get Found: SEO, Social Media, and Online Marketing
According to Nielsen, the average U.S. consumer now spends over 4.5 hours per month on Facebook. Social networking has quickly moved from being a passing trend to an essential way for current and prospective patients to connect with your practice—and share their experiences with others online. On average, an astounding 41.4% of patient referrals for Sesame Members come from friends and family members. As your current and prospective patients continue to use social networks, now is the time for you to place your practice where your patients are—online. Leave this hands-on session with a new video on YouTube (and possibly a new Flip video camera) and the knowledge–and explicit instructions–to interact with your patient community to get found today.
Rachel will walk you through a hands-on session where you will:
- Create and upload a YouTube video that you can share on Facebook.
- Learn how to setup a Facebook business page and get current and prospective patients to “Like” you.
- Learn how to keep your Facebook page fresh and interesting.
Presentation lengths available: 3 hours
Practice Analytics–Measuring Internet Marketing Results
How do you determine what your Internet marketing ROI is? Using tips shared in this lecture, turn your marketing dollars into practice revenue. Learn how to use online marketing tools and call tracking services to get accurate and timely practice analytics on the effectiveness of your online marketing initiatives.
Attendees will learn:
- How to track marketing initiatives.
- Ways to improve the first patient call.
- How to successfully launch marketing campaigns.
Presentation lengths available: 1 or 2 hours
Practice Marketing Makeover: The Renovation Starts Now!
The buzz of online marketing is all around dentistry. Even if you understand the value of Internet marketing, sometimes it is difficult to quantify how implementing online marketing can increase the profitability of your practice. Rachel walks you through research that shows how using 6 specific Internet methodologies significantly increase your bottom line.
Attendees will learn:
- Best practices to implement a successful online strategy.
- What gets patients to pick up the phone.
- Ways to dominate the search engines and take-home tips to improve your SEO.
- How to drive patient referrals.
Presentation lengths available: 1 or 2 hours