Naomi Cooper is President of Minoa Marketing, a dental marketing and social media firm. In addition, Naomi serves as the Chief Marketing Consultant for Pride Institute. With over 15 years of marketing experience, she is known for the depth and breadth of her marketing expertise, her ability to succeed in building brands while stimulating consumer response and her extensive executive leadership experience. Naomi provides strategic and ongoing marketing consulting services, generating budgets and timelines, facilitating vendor introductions and creating a system of marketing accountability within the dental practice. Ms. Cooper previously served as VP of Marketing for 1-800-DENTIST, one of the dental industry’s most highly respected sources for patient lead generation and dental practice marketing. She is a published author, sought-after speaker and a dental industry opinion leader.
“Naomi is one of those rare speakers who not only knows how to relate to her audience but also makes the subject matter compelling and interesting. While marketing can be a foreign topic to many dentists, Naomi really breaks it down, showing how it can be fun and easy to implement in the dental practice. You’ll come away with lots of fresh ideas, concrete action items and a whole new marketing vocabulary!”
–Howard Farran DDS, MBA
Get a Little Closer: Why Patient Relationships Are Your Most Important Asset
This lecture is a deep exploration of the incredibly unique relationship between a patient and a healthcare provider, and how it’s inherently different from the typical business/client relationship. Attendees will come to understand the profound difference between patient satisfaction and patient loyalty – and how assuming they’re the same thing can hurt your business. Plus, learn Naomi’s proven techniques for building patient loyalty and find out how it pays off exponentially!
Presentation lengths available: 1, 2 or 4 hours
Word of Mouth: The Secrets of Generating Referrals From Existing Patients
In this seminar, attendees will not only learn the ideal way to ask a patient for a referral, but also the perfect timing. Naomi will reveal who in the practice should be asking for referrals and how to thank patients for referring in a way that strengthens – rather than cheapens – the relationship. Attendees will also learn why asking for online patient reviews is just as important as asking for referrals…and how to get referrals without even asking!
Presentation lengths available:1, 2 or 4 hours
“Getting” to Market: Why Marketing is a Good Thing for Dentists & Patients
Ideal for teams considering implementing new marketing tactics in the practice, in this lecture Naomi discusses the critical importance of a positive mindset when it comes to marketing. It’s not that you have to market your practice, but that you get to market your practice. Marketing doesn’t have to be cheesy and self-promotional – in fact, it can be an incredible opportunity to simply share with your community all of the valuable services you offer. Naomi will inspire you and your team while giving a comprehensive overview of the three pillars of dental marketing; Internal Marketing, External Marketing and Patient Communications.
Presentation lengths available:1, 2 or 4 hours
Yes, it’s Personal: Making Sure Your Marketing Resonates with Your Patient
When it comes to marketing your practice, it’s important to think like a patient, not like a dentist! In this lecture, Naomi will delve into the key differences between what dentists want to say versus what patients want to hear. Attendees will gain a deep understanding of their patients’ existing mindsets and how to exceed their expectations. Naomi will also provide a roadmap for dentists to learn more about their neighborhood and how to transcend the role of “dentist” and become a true community resource for oral health.
Presentation lengths available:1, 2 or 4 hours
Buyer Behavior: Needs vs. Wants
From Coach purses to BMWs, patients are people – they buy what they want, not what they need. When it comes to consumer behavior, dentistry is no exception. In this seminar, Naomi helps attendees get to the bottom of why people want what’s fun, not what’s necessary – and how to leverage that in your treatment planning and case presentation process. Dentists and teams will learn how to speak their patients’ language in the practice and in their marketing materials, as well using discounts to harness buyer behavior – without throwing away revenue.
Presentation lengths available:1, 2 or 4 hours
Attracting the Perfect Patient: How to Build Your Ideal Patient Base
Are you looking to attract patients with a “high dental IQ” – patients who readily accept treatment without price or insurance coverage concerns? Naomi discusses the importance of focusing on your ideal patient while keeping in mind the patients your practice can realistically target. Attendees will learn how to recognize and remove some of the physical and psychological boundaries that keep patients from coming to your practice, encourage referrals from existing patients – bringing you more ideal patients, and ensure more of your true target patients are naturally drawn to your practice!
Presentation lengths available:1, 2 or 4 hours