Barbara Jacobucci stays on the cutting edge of the fast evolving field of search engine optimization, online marketing, and social media. Barbara effectively translates her experience and expertise to the field of dentistry by helping doctors connect with their patients online. Her pragmatic presentations and hands-on recommendations detail how dental professionals can effectively harness the power of online marketing systems to promote their practices. Over her professional career, Barbara spent many years as a business owner as well as ten years at Dex Media, an RH Donnelly company, specializing in creating online advertising solutions for small- to medium-size businesses. She holds several advanced certifications in online marketing and advertising from major search engines including Google, Yahoo, and Bing. Barbara joined Sesame in June of 2008 as Search Marketing Director.
“Barbara’s presentations are engaging and thought-provoking. Now I know how I can better utilize Social Media to interact with my patients online.”
–Dr. Richard Boyd, Specialist in Orthodontics
Social NetWORKing: Power Up Your Practice Marketing with Facebook, Blogs, & YouTube
Dental practices now have the opportunity for greater online visibility than ever thanks to social media. Facebook, Blogs, & YouTube give you the tools to turn your traditional static website into the hub of a dynamic web presence that connects you with new patients by meeting them on their “turf”. With this opportunity comes a whole new set of terminology, etiquette, and privacy issues you’ll want to understand.
This hands-on course will cover:
- How to extend your practice’s online presence with branded communities
- Crafting social media messages that are compelling instead of annoying or meaningless
- How to track ROI from your expanded online presence
- What works for dental practices connecting with patients in social media, using data from hundreds of practices
Presentation lengths available: 3 hour
How Do I Get On That Google Map?
Even simple searches can give prospective patients countless pages of results. No matter what you call it—Google Local, Google Maps, Google Business Listings, Google Place Pages, or “that map on Google”—it is important that your practice be listed and appear in the top results. Let us walk you through what Google Places is, why it is important, and the next steps to get your practice listed and found online.
Attendees learn:
- What Google Local is and why you need it.
- What information you should put on your page.
- How detailed you should get and what information is important.
Presentation lengths available: 1 hour
Social Media: Your Modern Day Ad Agency
You hear the term “social media” everywhere—it can no longer be ignored—and it must be part of your marketing strategy. Learn how to harness the power of social media by using the most powerful ad agency available today!
Attendees learn:
- What Social Media is and how it can benefit your practice.
- What type of content you should use and what patients respond best to.
- What social platforms you should be using and can you do this yourself.
Presentation lengths available: 1.5 hours