Aug
02

The Benefits of Content Questionnaires

You already know that SEO and social media are vital parts of your practice’s online marketing strategy. You also know that content questionnaires are a great tool to have for your SEO and social efforts. Today, we’ll be expanding on how Sesame’s questionnaires benefit SEO and social media individually, and how the two overlap. So if you’ve been neglecting those […]
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Jul
19

Instant Engagement with Instagram

People are drawn to photos. When it comes to Social Media the phrase “A picture is worth a thousand words” rings true, particularly when it comes to Instagram. Instagram has skyrocketed to the #3 most used Social Media platform worldwide in 2016, with over 500 million active monthly users. If you’re looking to get your brand in front of prospective […]
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Jul
10

Going LIVE. Facebook Live.

Over the past year, Facebook has undergone some serious cosmetic changes. With each facelift, they have added a set of fun new features. Ranging from adding reactions (love, dislike, laugh, angry) instead of the standard like button, to having all videos in your newsfeed auto-play. However, the newest Facebook feature taking the online world by storm is Facebook Live. Facebook […]
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Jun
09

Is Your Practice Ready For Snapchat?

Nowadays it’s difficult to keep track of the numerous social media platforms that seem to come and go. We could list a bunch of them off, but there’s a chance that by the time this publishes, the platforms may already be taken down. However, there’s one social media platform that became prominent just a few years ago, and it’s still […]
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May
04

The Benefits Of Blogging

There’s a reason why having a blog is now a necessary component for a website. Actually, there are several reasons. Having a blog hosted on your practice’s site can generate a large amount of new patients over time. How does this work? Let’s take a look: With the help of Search Engine Optimization (SEO) and Google Analytics, the content on your […]
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Mar
28

Trending Topics

Our Social team is always keeping up with the best practices so that we can help our clients stay on track with their social media management. Naturally, a big part of managing your social media comes down to patient retention. How do you keep existing patients engaged with you online? How do you attract new ones? The answer is simple: […]
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Jun
09

Raising Brand Awareness and Engagement on Social Starts in the Office

We know that it’s pretty easy for a practice to become overwhelmed when trying to increase the awareness of their brand online through social media. After all, there are many different social media channels out there and what seems like a million different ways to utilize them to grow your practice. We see some practices attempt to drive patients to […]
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Jun
26

New Google+ Dashboard Features

An announcement was made a few weeks ago regarding the latest evolution of Google+.  A few of the great new features on the dashboard below are Insights which show the owner how many views their Google+ page has received, Driving Directions which shows where requestors are when looking for driving directions and Top Searches where the office can see which […]
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Oct
05

Facebook tops one billion users

It finally happened on Thursday as Facebook exceeded 1 billion users. Topping the 1 billion mark means that Facebook now reaches one out of every 7 people on the planet. What does this mean? Most of your patients and prospective patients have an active Facebook account. On Facebook, visual content is king. Posting content to your Facebook page is really […]
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