With so many social media platforms out there, it can be hard to know where your content belongs. Does the same photo of an office birthday belong on an Instagram post or just on an Instagram story? Should you share it on Facebook and Twitter? If this sounds familiar to you, don’t worry, you’re not alone. Different platforms serve different […]
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At Sesame, we strive to make your social media experience as easy as possible. We know that to balance running your practice, checking off your weekly to-dos and spending time with friends and family, efficiency is key. That’s why we are so excited to introduce Instagram publishing to the Social Suite! Because when you can manage all of your social […]
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As machine learning and artificial intelligence improves, search engines are getting better at providing the most informative answers to ambiguous queries. Whether you’re looking for a new dentist or the best dumpling place within fifteen minutes of your office, a business with a strong SEO presence will always have the advantage of standing out online. And while search engine optimization can […]
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Our Social team is always keeping up with the best practices so that we can help our clients stay on track with their social media management. Naturally, a big part of managing your social media comes down to patient retention. How do you keep existing patients engaged with you online? How do you attract new ones? The answer is simple: […]
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We know that it’s pretty easy for a practice to become overwhelmed when trying to increase the awareness of their brand online through social media. After all, there are many different social media channels out there and what seems like a million different ways to utilize them to grow your practice. We see some practices attempt to drive patients to […]
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We wanted to let you know about an update Facebook will be making on Pages like yours. With a growing trend in spam, malware, and compromised accounts finding their ways to business pages across Facebook, the social network has been keeping a close eye on suspicious profiles that “Likes” your page. So, in order to protect its users and to […]
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If you’ve been putting more thought into your marketing efforts, you will want to attend these upcoming Sesame Webinars! Tomorrow at 10 a.m. Pacific, Naomi Cooper, a marketing expert who serves as Chief Marketing Consultant for Pride Institute, will share her insight and provide a framework for practices to evaluate where they are in the marketing process and how far […]
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