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    Aug
    21

    Graph Search Could Change Everything

    Sesame Insider Insights By Dr. Larry Emmott Graph Search Could Change Everything The following is an excerpt from my Dentalcompare article. Follow the link for the whole thing. …There it is, “dentists my friends liked.” With Graph Search a patient “like” becomes far more valuable than it was before… With Graph Search the person looking for a dentist … can search […]
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    Oct
    05

    Facebook Tops One Billion Users

    It finally happened on Thursday as Facebook exceeded 1 billion users. Topping the 1 billion mark means that Facebook now reaches one out of every 7 people on the planet. What does this mean? Most of your patients and prospective patients have an active Facebook account. On Facebook, visual content is king. Posting content to your Facebook page is really […]
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    Sep
    14

    The fight against fake “Likes” on Facebook!

    We wanted to let you know about an update Facebook will be making on Pages like yours. With a growing trend in spam, malware, and compromised accounts finding their ways to business pages across Facebook, the social network has been keeping a close eye on suspicious profiles that “Likes” your page. So, in order to protect its users and to […]
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    Aug
    30

    “What is Facebook Reach, and why is it important to my practice?”

    Today, we thought we would take a little time to answer this commonly asked question because reach is vital to your practice’s social media strategy on Facebook! To begin, we define reach as the total number of unique Facebook users who see the things you post on your Timeline. Be it a photo, a status update, or a deband video, […]
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    Aug
    02

    Guest Blog: Social Media Scoop, Part II

    This week, guest blogger Naomi Cooper, President of Minoa Marketing and Chief Marketing Consultant for Pride Institute, continues her two-part blog on her take on social media. Two weeks ago, you may remember, Naomi wrote about some key upgrades, updates, new features and new networks in the world of social media. We continue this week with Part II of her […]
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    Jul
    18

    Guest Blog: Social Media Scoop, Part I

    This week, Naomi Cooper, President of Minoa Marketing and Chief Marketing Consultant for Pride Institute, wrote a guest blog about social media. A respected industry opinion leader, consultant, author and speaker, Naomi works one-on-one with dentists and specialists who are looking to assess their current social media and marketing plans to develop a cohesive marketing approach. Social Media – it […]
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    Jun
    22

    20 Ways to Get More Facebook Likes

    If you and your staff have been hoping to jump-start your practice’s Facebook page, we have a great resource you may use! Whether you have been thinking about running a contest or a sweepstakes promotion on Facebook or you’re just looking for ways to get more patients to visit your practice’s page, we invite you to download Sesame’s 20 Ways […]
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    Jun
    15

    Contests vs. sweepstakes: What’s the difference?

    You may have heard about Sesame Sweepstakes™, one of the latest ways to leverage social media as a marketing tool for your practice. Online sweepstakes and contests on Facebook help grow your social media base, get more Facebook likes and acquire new patients. On average, Sesame Sweepstakes has tripled the amount of Facebook “Likes” for our practices. Sweepstakes and contests […]
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