Jun
09

Raising Brand Awareness and Engagement on Social Starts in the Office

We know that it’s pretty easy for a practice to become overwhelmed when trying to increase the awareness of their brand online through social media. After all, there are many different social media channels out there and what seems like a million different ways to utilize them to grow your practice. We see some practices attempt to drive patients to […]
Learn More

Aug
21

Graph Search Could Change Everything

Sesame Insider Insights By Dr. Larry Emmott Graph Search Could Change Everything The following is an excerpt from my Dentalcompare article. Follow the link for the whole thing. …There it is, “dentists my friends liked.” With Graph Search a patient “like” becomes far more valuable than it was before… With Graph Search the person looking for a dentist … can search […]
Learn More

Oct
05

Facebook tops one billion users

It finally happened on Thursday as Facebook exceeded 1 billion users. Topping the 1 billion mark means that Facebook now reaches one out of every 7 people on the planet. What does this mean? Most of your patients and prospective patients have an active Facebook account. On Facebook, visual content is king. Posting content to your Facebook page is really […]
Learn More

Sep
14

The fight against fake “Likes” on Facebook!

We wanted to let you know about an update Facebook will be making on Pages like yours. With a growing trend in spam, malware, and compromised accounts finding their ways to business pages across Facebook, the social network has been keeping a close eye on suspicious profiles that “Likes” your page. So, in order to protect its users and to […]
Learn More

Aug
30

“What is Facebook Reach, and why is it important to my practice?”

Today, we thought we would take a little time to answer this commonly asked question because reach is vital to your practice’s social media strategy on Facebook! To begin, we define reach as the total number of unique Facebook users who see the things you post on your Timeline. Be it a photo, a status update, or a deband video, […]
Learn More

Aug
02

Guest Blog: Social Media Scoop, Part II

This week, guest blogger Naomi Cooper, President of Minoa Marketing and Chief Marketing Consultant for Pride Institute, continues her two-part blog on her take on social media. Two weeks ago, you may remember, Naomi wrote about some key upgrades, updates, new features and new networks in the world of social media. We continue this week with Part II of her […]
Learn More

Jul
18

Guest Blog: Social Media Scoop, Part I

This week, Naomi Cooper, President of Minoa Marketing and Chief Marketing Consultant for Pride Institute, wrote a guest blog about social media. A respected industry opinion leader, consultant, author and speaker, Naomi works one-on-one with dentists and specialists who are looking to assess their current social media and marketing plans to develop a cohesive marketing approach. Social Media – it […]
Learn More

Jun
22

20 Ways to Get More Facebook Likes

If you and your staff have been hoping to jump-start your practice’s Facebook page, we have a great resource you may use! Whether you have been thinking about running a contest or a sweepstakes promotion on Facebook or you’re just looking for ways to get more patients to visit your practice’s page, we invite you to download Sesame’s 20 Ways […]
Learn More

Jun
15

Contests vs. sweepstakes: What’s the difference?

You may have heard about Sesame Sweepstakes™, one of the latest ways to leverage social media as a marketing tool for your practice. Online sweepstakes and contests on Facebook help grow your social media base, get more Facebook likes and acquire new patients. On average, Sesame Sweepstakes has tripled the amount of Facebook “Likes” for our practices. Sweepstakes and contests […]
Learn More