What has changed?
Google says that the policy not only consolidates their various policies into one, but will also enhance their services, potentially providing more personalized search results and smart notifications using calendar and contact information. Critics claim that Google is violating users’ privacy, since there is no option to opt out of the share settings outside of deleting your Google Account.
So how does this affect your practice?
Beyond your individual user behavior, this privacy change shouldn’t have a significant effect on your practice’s marketing efforts right now. If Google does begin using all this new data to enhance its search and advertising, this will likely bring some changes to the best practices in search engine optimization. In the meantime, we encourage you to view the short video Google provided about the upcoming policy change.
About the Author
George Freitag is a Search Engine Optimization specialist at Sesame Communications. With many years of experience working with dental and orthodontic professionals and other local businesses, George utilizes current best practices to help hundreds of Sesame Members optimize their online marketing strategies.