According to research from Pew Internet, 93% of online activities begin with a search. Health is a popular topic: 72% of Internet users looked online for health related information within the last year.
As you may expect, Google dominates search with a market share of about 65%. But Google isn’t the only game in town. Millions of consumers are turning to healthcare-specific search portals when they’re looking for a new dental care provider.
Today, the #1 source for consumers seeking comprehensive, trustworthy information about healthcare providers is Healthgrades.com, with more than 225 million annual visitors. Over the past twelve months Healthgrades tracked more than 20 million searches for dental care providers—the third most popular search category on the site.
Learn you how your practice can harness this channel and fill your schedule.