What is Better than a New Patient?

For most dentists marketing is all about “the new patient”. However your existing patients actually have more potential value and should not be neglected. Existing patients already have a relationship with your practice. They already have a level of trust that makes it easier for them to say yes to proposed treatment. Research indicates that 80% of future revenue will […]
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This blog post isn’t about unethical care. I find that many doctors are conservative in their recommendations. However, how many times did the tooth you’re watching break? And if the tooth broke, would it have been better for the patient to treat it before the break? How often have you opened up a ‘watched’ area and wished you’d treated it […]
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