Sep
16

What is Search Engine Optimization?

“The key to higher rankings is making sure your website has the right ingredients the search engines need for their recipes.” What is SEO? Sure, you’ve heard the phrase around and know that it has something to do with making your website show up more in Google, but how exactly does it work? This question gets asked all the time, […]
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Sep
15

Join Sesame at the 2011 PCSO and CAO!

Everyone at Sesame has been busy preparing for two exciting upcoming conferences. From September 23-24, the Pacific Coast Society of Orthodontists (PCSO) will be holding their annual session in Vancouver, BC. On the same dates, the Canadian Association of Orthodontists (CAO) will be holding their annnual session in Halifax, NS. Sesame will be at both events, and we encourage you […]
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Sep
09

Integrate Pay Per Click Advertising Into Your Marketing Strategy

When it comes to online marketing, there are many different strategies out there that your practice can use to market to prospective patients. Increasingly important to an effective online strategy in your practice are search engine and social media marketing.  Whether you’re aiming to rank higher on Google, or want to build your presence on Facebook, these strategies are critical […]
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