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Social Media Strategies That Drive Practice Growth & Profitability

The social media world has become increasingly sophisticated and complex. The number of channels and connection opportunities continues to increase. It is extremely important to choose the social media channels that offer the most benefit to your practice and ensure your presence across those channels provides a strong, integrated practice brand. – See more at: http://www.orthotown.com/Orthotown/Article.aspx?i=356&aid=4858#sthash.AMIBeL6r.dpuf

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3 reasons you need to re-evaluate your digital marketing strategy

In a study conducted by Sesame Communications, 93% of patients stated it was more convenient to find answers online compared to calling the office.1 Given this preference and the rapidly evolving Internet technologies (e.g., smartphone and tablet adoption) and options for finding orthodontists outside Google searches, it’s likely that the online marketing strategies your practice deployed even 12 months ago may be outdated.

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dental_economics

3 Reasons Your Practice Needs an Online Marketing “Recare Plan”

In a study conducted by Sesame Communications, 93% of patients stated it was more convenient to find answers online compared to calling the office. Given this preference and the rapidly evolving Internet technologies (e.g., smartphone and tablets) and options for finding dentists outside Google searches, it’s likely the online marketing strategies a practice deployed even 12 to 18 months ago are outdated.

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Healthgrades Enhanced Profiles from Sesame

Sesame Communications announces a strategic partnership with Healthgrades, an online resource that helps consumers search, compare, and connect with physicians, healthcare providers, and hospitals. The partnership of Sesame Communications, a provider of patient engagement management solutions for dentistry, and Healthgrades can help to provide dental practitioners with access to millions of prospective patients searching for dental services.

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AEGIS Communications

An Interview with Sesame Communications

INSIDE DENTISTRY (ID): Sesame Com­munications uses online tools to help dental practices. For dentists who are not familiar with your company, what makes it unique?

Diana P. Friedman (DPF): Sesame is unique for two reasons. First of all, we only service the dental industry. Dentistry is a highly specialized area. Our sole focus is helping practices within this industry drive new patient acquisition and a loyal patient community that adheres to schedules, pays bills on time, and refers friends and family to the practices.

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AEGIS Communications

The Mobile-Friendly Dental Practice

As of June 2013, 56% of American adults owned a smartphone. As these powerful devices increasingly make their way into the pockets of your existing and potential patients, it’s a business imperative that your website deliver the experience these users expect.

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dental_economics

Three Ways to Ensure Online Reviews Drive New Patient Appointments

For most consumers, online reviews have become integral to their buying decisions. A recent study found that 90% of people are influenced by online reviews when deciding whether to purchase a product or service. More than 70% of consumers say they trust online reviews, second only to personal recommendations (90%) as the most trusted forms of advertising. Consumers searching for dentists are no exception to this trend since 70% of patients say that online reviews are as important as the dentist’s credentials.

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Healthgrades to enhance dental listings

Healthgrades, the online service for rating healthcare providers, plans to offer enhanced services for dentists through a partnership with Sesame Communications. The partnership will provide dental practitioners with premium access to millions of prospective patients searching for dental services.

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dentaltown

What’s Your Practice’s Online Reputation?

Your online reputation is a critically important aspect of your practice’s brand identity. By paying attention to what your patients say about you on social media and participating when and where it’s appropriate, you can help ensure your practice is fairly and positively represented online.

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AEGIS Communications

Dental Sesame: A new system designed to build patient loyalty and drive profitability

Successful dentistry is all about building a loyal community of patients. The reason is simple—loyal patients keep their appointments, accept treatment recommendations, remain compliant with their recare program, pay their balances on time, and refer their friends and family to the practice. Dental Sesame facilitates the meaningful online interactions and transactions that contribute to sustained dental practice growth and profitability.

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dentaltown

Corporate Profile: Sesame Communications

Dentaltown Magazine sat down with Diana P. Friedman, CEO of Sesame Communications, who has a successful 20-year track record in the dental profession. Friedman tells us all about the company, what makes it tick and the ever-evolving research that goes into its products.

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dentistryiq

3 social media channels your dental practice can leverage to acquire new patients

For many consumers, including your current and prospective patients, social media has become the go-to resource for making their buying decisions. Consumers are 71% more likely to make a purchase based on social media referrals. By cultivating a comprehensive, active, and well-branded online presence, your practice can make the most of these opportunities to acquire new patients and strengthen loyalty with current ones.

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eot

Colors and Branding

Interesting infographic. According to this, dental offices should avoid red and use blue and white. This corresponds to Sesame Communications findings. The Sesame research found that patients did not like dark colored or red websites as much as light colors.

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Patients Prefer e-Reminders

No-shows, a classic issue which has plagued dental practices since the time of good ol’ G.V. Black. No-shows are frustrating and expensive. You can get militant and charge patients if they no-show. That’s a great way to create pleasant Kumbayah relationships.

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dentistryiq

Sesame announces strategic alliance

In an ongoing effort to help dental practices accelerate new patient acquisition, build patient loyalty, and transform the patient experience, Sesame is excited to announce their alliance with the National Dental Association.

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AEGIS Communications

Sesame Patient LoginTM: A Powerful State-of-the-Art Practice Portal

In today’s digital age, online inter-actions and communications with dentists are more important to patients than ever. At the same time, practices are looking for ways to become more efficient while continuing to build a long-term, sustainable patient community. Today practices can leverage cloud-based technology to manage critical patient engagement functions cost effectively, thereby building deeper patient relationships more efficiently than ever.

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Research Briefs: What Works Online?

Emmott on Technology, by Larry Emmott – One of the big reasons I like working with Sesame Communications is that they do actual research on how people use the Internet and interact with dental websites. Follow the link below to...

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AEGIS Communications

Using YouTubeTM to Grow Your Practice- 5 Steps for Success

Inside Dentistry, by Diana P. Friedman, MA, MBA – Everyone knows that Google® is the top search engine on the Internet, but do you know the second most popular search engine? Most people think it is Bing™ or Yahoo!®, but in reality YouTube™ is used more often for searches than Yahoo! or Bing, according to a June 2011 study by Socialnomics.

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The Impact of Effective Online Marketing

Ted Fang, DDS - From the iPhone that I use 50 times a day to the automated appointment reminders my offices has in place, everything these days is becoming digital. If you asked me a decade ago how I was running...

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Sesame expands executive team

Sesame Communications has added two new members to its executive team: Susan Richardson as vice president of business development and Frank Fite as chief technology officer.

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Ortho2, Sesame unveil new data-sharing partnership

Sesame Communications, a leading provider of online patient communication and engagement tools for the orthodontic industry, and Ortho2, the largest independently owned provider of comprehensive orthodontic practice management and imaging systems, announced a data-sharing partnership.

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Is your website any good?

From Sesame Communications: A website is the cornerstone of a practice’s online visibility, and serves as the engine driving new patient acquisition for each practice.

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Effective Internet Marketing

I have been looking for some actual research to indicate how effective Internet marketing especially Social Media is for dentists. Here it is, some interesting Research from Sesame Communications:

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AEGIS Communications

Patient Communications in the Digital Age

Diana P. Friedman, MA, MBA – Before the Internet, in order to communicate to existing and prospective patients, dental practices leveraged one-way channels like advertising, direct mail, and printed collateral. Engaging the concept of a more productive two-way communication that...

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The SEO Connection

Howard Farran DDS, MAGD, MBA, DICOI, Publisher, Dentaltown Magazine – It’s amazing what you can find in old closets. I was cleaning out one of mine the other day when I ran across an old, dusty, beaten up Yellow Pages....

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News & Press Releases

Sesame Communications Ranked Number 453 Fastest Growing Company in North America on Deloitte’s 2013 Technology Fast 500™

Sesame ranked 453 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Sesame Communications grew 158 percent during this period.

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