When consumers, including prospective orthodontic patients, head to the Internet, 93% start by initiating a search.Healthcare continues to be a topic of great interest, as 72% of Internet users look online for health information. However, where consumers conduct their searches is undergoing a dramatic shift.
The dental industry has become exceedingly competitive due to a tighter economy, more educated patients and the popularity of the Internet. Prospective and existing patients often go online to make educated decisions when choosing a dental care provider.
In today’s connected world, your future patients depend on the Internet to manage almost every aspect of their lives. However, the tremendous expansion of the Internet makes reaching and engaging with them a constant challenge. According to business intelligence firm Domo, every minute 571 new websites are created, more than 100,000 tweets are sent, and Facebook users share 684,478 pieces of content.
Today, 85% of the United States is connected, which means that the vast majority of your prospective and existing patient community is online. Mobile technology advancements, low-cost Internet access, and an explosion of applications and content have made the Internet a central part of life for most of your patient base. This shift in patient behavior fundamentally changes the way you must market your practice. While superior oral care is still critical, it is no longer enough for attracting a sufficient amount of new patients or ensuring that you maintain a loyal patient community.
In today’s world, your patients are connected, and this changes the way you need to market your practice. While providing superior dental care is still critical, your ability to engage and interact with prospective and existing patients digitally will ultimately drive the growth and profitability of your practice.
Online reviews dramatically change the way patients choose a dental care provider. Eighty-eight percent of consumers trust online reviews as much as personal recommendations. In the highly competitive world of dentistry, online reviews can substantially impact the growth and profitability of your practice.
In this installment of “I Use That,” we asked Dr. Gary Yanowitz and his office manager, Maria Scheer, about their use of Sesame Communications and Healthgrades.
Traditionally, the process of patient engagement within the practice was accomplished through one-on-one phone calls and high volumes of direct mail for appointment reminders, using one-to-many content. However, as the world has transitioned to the digital age, patients have increasingly opted to receive communications from service providers via email and text using a wide variety of electronic devices, such as smartphones, tablets, desktop and laptop computers. This shift in patient communication patterns and preferences has given practices an opportunity to gain operational efficiencies and better interact with patients on a deeper, more meaningful level than traditional patient engagement could ever have achieved.
We live in a connected world where the vast majority of your future patients depend on the Internet and keep it close at hand at all times. One study from Morgan Stanley found that over 90% of smartphone users have their phones within reach 24 hours a day, seven days a week . Reaching this audience in your local are can be difficult as there is a tremendous volume of content being created to engage the time and attention of prospective patients.
Sesame 24-7 from Sesame Communications is the dental industry’s only end-to-end, cloud-based digital marketing and patient engagement system. Sesame 24-7 helps your dental practice accelerate new patient acquisition and build a loyal patient community that keeps appointments, pays bills faster, and refers friends and family.
Social media has become the most pervasive medium on the Internet. In an online world where patients can choose from thousands of things to do, they spend more time on social media than any other Internet activity.1 With 85% of American adults online,2 it’s likely most of your existing and prospective patients can be found on social media.
When consumers, including prospective orthodontic patients, head to the Internet, the vast majority of them begin by using a search engine.
We live in a connected world. This simple fact changes the way you need to market your practice to prospective and existing patients.
The social media world has become increasingly sophisticated and complex. The number of channels and connection opportunities continues to increase. It is extremely important to choose the social media channels that offer the most benefit to your practice and ensure your presence across those channels provides a strong, integrated practice brand.
Today, the number one source for new patients searching and scheduling appointments with healthcare providers in the United States is Healthgrades.
Newly released patient portal helps practices build patient loyalty
In a study conducted by Sesame Communications, 93% of patients stated it was more convenient to find answers online compared to calling the office.1 Given this preference and the rapidly evolving Internet technologies (e.g., smartphone and tablet adoption) and options for finding orthodontists outside Google searches, it’s likely that the online marketing strategies your practice deployed even 12 months ago may be outdated.
In a study conducted by Sesame Communications, 93% of patients stated it was more convenient to find answers online compared to calling the office. Given this preference and the rapidly evolving Internet technologies (e.g., smartphone and tablets) and options for finding dentists outside Google searches, it’s likely the online marketing strategies a practice deployed even 12 to 18 months ago are outdated.
Sesame Communications announces a strategic partnership with Healthgrades, an online resource that helps consumers search, compare, and connect with physicians, healthcare providers, and hospitals. The partnership of Sesame Communications, a provider of patient engagement management solutions for dentistry, and Healthgrades can help to provide dental practitioners with access to millions of prospective patients searching for dental services.
INSIDE DENTISTRY (ID): Sesame Communications uses online tools to help dental practices. For dentists who are not familiar with your company, what makes it unique?
Diana P. Friedman (DPF): Sesame is unique for two reasons. First of all, we only service the dental industry. Dentistry is a highly specialized area. Our sole focus is helping practices within this industry drive new patient acquisition and a loyal patient community that adheres to schedules, pays bills on time, and refers friends and family to the practices.
Social media is one of the most engaging and pervasive forms of online interaction today. On average, Americans spend more than three hours per day using social media.
As of June 2013, 56% of American adults owned a smartphone. As these powerful devices increasingly make their way into the pockets of your existing and potential patients, it’s a business imperative that your website deliver the experience these users expect.
Today, the No. 1 source for new patients searching and scheduling appointments with health care providers in the U.S. is Healthgrades.
With 77% of people today seeking online health-care information starting their sessions at search engines, where your site shows up on search engines is a main determiner of how much traffic (and how many new patient calls) is generated from a website
For most consumers, online reviews have become integral to their buying decisions. A recent study found that 90% of people are influenced by online reviews when deciding whether to purchase a product or service. More than 70% of consumers say they trust online reviews, second only to personal recommendations (90%) as the most trusted forms of advertising. Consumers searching for dentists are no exception to this trend since 70% of patients say that online reviews are as important as the dentist’s credentials.
Practices using Dental Sesame, a solution within Sesame’s 24-7™ Patient Engagement Management System, can automatically confirm patient appointments back to Dentrix G5 and update appointment confirmation status responses received from patients.
Healthgrades, the online service for rating healthcare providers, plans to offer enhanced services for dentists through a partnership with Sesame Communications. The partnership will provide dental practitioners with premium access to millions of prospective patients searching for dental services.
Sesame Communications, the leading provider of patient engagement management solutions for dentistry, announced on October 11 a strategic partnership with Healthgrades, the leading online resource that helps consumers search, compare, and connect with physicians, healthcare providers, and hospitals.
Sesame Communications’ new strategic partnership with Healthgrades will reportedly let dental practitioners access millions of prospective patients seeking dental services.
Your online reputation is a critically important aspect of your practice’s brand identity. By paying attention to what your patients say about you on social media and participating when and where it’s appropriate, you can help ensure your practice is fairly and positively represented online.
Successful dentistry is all about building a loyal community of patients. The reason is simple—loyal patients keep their appointments, accept treatment recommendations, remain compliant with their recare program, pay their balances on time, and refer their friends and family to the practice. Dental Sesame facilitates the meaningful online interactions and transactions that contribute to sustained dental practice growth and profitability.
Dentaltown Magazine sat down with Diana P. Friedman, CEO of Sesame Communications, who has a successful 20-year track record in the dental profession. Friedman tells us all about the company, what makes it tick and the ever-evolving research that goes into its products.
For many consumers, including your current and prospective patients, social media has become the go-to resource for making their buying decisions. Consumers are 71% more likely to make a purchase based on social media referrals. By cultivating a comprehensive, active, and well-branded online presence, your practice can make the most of these opportunities to acquire new patients and strengthen loyalty with current ones.
Think of social media platforms as your online marketing toolbox. The questions are which tools in that toolbox are necessary, and what is the best way to use them?
Sesame research finds dental practice no-shows declined by 23% in the first 36 months of automated appointment reminder implementation.
Interesting infographic. According to this, dental offices should avoid red and use blue and white. This corresponds to Sesame Communications findings. The Sesame research found that patients did not like dark colored or red websites as much as light colors.
No-shows, a classic issue which has plagued dental practices since the time of good ol’ G.V. Black. No-shows are frustrating and expensive. You can get militant and charge patients if they no-show. That’s a great way to create pleasant Kumbayah relationships.
In an ongoing effort to help dental practices accelerate new patient acquisition, build patient loyalty, and transform the patient experience, Sesame is excited to announce their alliance with the National Dental Association.
Sesame Communications unveiled the next generation of web design and SEO services. This new website lineup features a responsive design framework, on-location videos showcasing the doctor and practice, and a service to monitor online reviews
By Diana P. Friedman, MA, MBA, and Tim Williams, BA, MS – The internet age has dramatically altered communication patterns. Face-to-face interchanges continue to give way to digital message exchanges. Channels for these digital communications have rapidly morphed and expanded over the past years toward a faster, more interactive means of exchange.
In today’s digital age, online inter-actions and communications with dentists are more important to patients than ever. At the same time, practices are looking for ways to become more efficient while continuing to build a long-term, sustainable patient community. Today practices can leverage cloud-based technology to manage critical patient engagement functions cost effectively, thereby building deeper patient relationships more efficiently than ever.
Sesame Communications, which provides cloud-based solutions serving dental and orthodontic practices, is doubling the size of its downtown Seattle headquarters.
Emmott on Technology, by Larry Emmott – One of the big reasons I like working with Sesame Communications is that they do actual research on how people use the Internet and interact with dental websites. Follow the link below to...
Inside Dentistry, by Diana P. Friedman, MA, MBA – Everyone knows that Google® is the top search engine on the Internet, but do you know the second most popular search engine? Most people think it is Bing™ or Yahoo!®, but in reality YouTube™ is used more often for searches than Yahoo! or Bing, according to a June 2011 study by Socialnomics.
Dental Economics, by Diana P. Friedman, MA, MBA – In the brave, and sometimes intimidating world of the Internet, the very manner in which we communicate is dramatically changing. Face-to-face interactions, posted letters or cards, and phone conversations are fast being replaced by digital communications.
OrthoWorld, by Rachel Mele – Over the past several years Facebook has become a place to not only engage with friends, but also to engage with brands. 54% of online consumers state that social networks are a good place to learn about brands.
“Sesame has achieved substantial year-over-year growth, proving to be the category leader in patient communication and engagement solutions,” said Diana P. Friedman, CEO of Sesame Communications.
New website tool connects clinicians to patients on the go. When the company launched in 1999, Sesame Communications was a pioneer in effective online patient communications, and today, their Sesame 24-7™ Patient Connection System uses cloud technology to give users a...
Sesame Communications ranks #1619 nationwide and #31 in the Seattle, WA region. View listing here:
Boris Kurbanov How important is it to have an appealing Web site? According to comScore, a digital analytics company, more than 139.1 million consumers utilize the Internet to seek health-care information from health-care sites on a monthly basis.
Ted Fang, DDS - From the iPhone that I use 50 times a day to the automated appointment reminders my offices has in place, everything these days is becoming digital. If you asked me a decade ago how I was running...
A two-part discussion of the different operational and financial ROI models in the online world. By Rhonda Savage, DDS | Diana P. Friedman, MA, MBA Part 1 of this special series reviewed production and collections in dental practice in the digital age,...
Sesame Communications has added two new members to its executive team: Susan Richardson as vice president of business development and Frank Fite as chief technology officer.
Sesame Communications, a leading provider of online patient communication and engagement tools for the orthodontic industry, and Ortho2, the largest independently owned provider of comprehensive orthodontic practice management and imaging systems, announced a data-sharing partnership.
Part 1: Production and Collections. By Rhonda Savage, DDS | Diana P. Friedman, MA, MBA - The world has gone digital, dramatically influenced by fast-evolving online technologies and communication channels. The new digital age of communication can be overwhelming and intimidating, as...
From Sesame Communications: A website is the cornerstone of a practice’s online visibility, and serves as the engine driving new patient acquisition for each practice.
I have been looking for some actual research to indicate how effective Internet marketing especially Social Media is for dentists. Here it is, some interesting Research from Sesame Communications:
Diana P. Friedman, MA, MBA – Before the Internet, in order to communicate to existing and prospective patients, dental practices leveraged one-way channels like advertising, direct mail, and printed collateral. Engaging the concept of a more productive two-way communication that...
Sesame Communications will obtain patient data from Ortho2’s Edge system to bring Sesame services to Ortho2 cloud-based customers.
Howard Farran DDS, MAGD, MBA, DICOI, Publisher, Dentaltown Magazine – It’s amazing what you can find in old closets. I was cleaning out one of mine the other day when I ran across an old, dusty, beaten up Yellow Pages....
Sesame Communications has launched Sesame Sweepstakes, a contest and sweepstakes service that runs online patient promotions for practices using Facebook and other social networks.
Dr. Steve Carstensen owns and leads a successful practice in Bellevue, Wash. He has been a Sesame Member since 2010 and currently uses Sesame 24-7™, an integrated suite of services developed exclusively for dental practices, which include his website, mobile...